" Your Build, Your Exit"
" Your Build, Your Exit"
You built it.
Now exit on your terms, without losing yourself in the process.
Praxis Deal Co. helps founders of SaaS, Agency/Services, IT/Tech-Enabled, eCommerce & Fintech businesses turn a founder‑dependent business into a clean, confidential exit they can feel proud of and learn what its like to finally breathe again.
Your Build. Your Exit.
You built it.
Now exit on your terms, without losing yourself in the process.
Praxis Deal Co. helps founders of SaaS, Agency/Services, IT/Tech-Enabled, eCommerce & Fintech businesses turn a founder‑dependent business into a clean, confidential exit they can feel proud of and learn what its like to finally breathe again.
Your Build. Your Exit.
You built it.
Now exit on your terms, without losing yourself in the process.
Praxis Deal Co. helps founders of SaaS, Agency/Services, IT/Tech-Enabled, eCommerce & Fintech businesses turn a founder‑dependent business into a clean, confidential exit they can feel proud of and learn what its like to finally breathe again.
Your Build. Your Exit.
——— Businesses We Acquire
——— Businesses We Acquire
Praxis Deal Co. focuses exclusively on digital and recurring‑revenue companies in North America.
We typically work with:
SaaS and software businesses with established ARR or MRR
Digital agencies and service firms with retainer or subscription revenue
IT managed services and tech‑enabled providers (MSPs)
Ecommerce brands with meaningful repeat or subscription sales
Fintech and embedded finance platforms with recurring, contract‑based revenue
Ideal profile: 500K–5M in annual revenue, 5–25 person teams, positive EBITDA, and a business that can be transitioned from founder‑dependent to buyer‑ready.
Praxis Deal Co. focuses exclusively on digital and recurring‑revenue companies in North America.
We typically work with:
SaaS and software businesses with established ARR or MRR
Digital agencies and service firms with retainer or subscription revenue
IT managed services and tech‑enabled providers (MSPs)
Ecommerce brands with meaningful repeat or subscription sales
Fintech and embedded finance platforms with recurring, contract‑based revenue
Ideal profile: 500K–5M in annual revenue, 5–25 person teams, positive EBITDA, and a business that can be transitioned from founder‑dependent to buyer‑ready.
Praxis Deal Co. focuses exclusively on digital and recurring‑revenue companies in North America.
We typically work with:
SaaS and software businesses with established ARR or MRR
Digital agencies and service firms with retainer or subscription revenue
IT managed services and tech‑enabled providers (MSPs)
Ecommerce brands with meaningful repeat or subscription sales
Fintech and embedded finance platforms with recurring, contract‑based revenue
Ideal profile: 500K–5M in annual revenue, 5–25 person teams, positive EBITDA, and a business that can be transitioned from founder‑dependent to buyer‑ready.
——— About The Founder
——— About The Founder
You built something real — recurring revenue, a capable team, a business that runs on code and contracts. Maybe you're exhausted and ready for a different life. Maybe you're sharp enough to see the window, take your chips off the table, and move on to something bigger. Either way, you've earned the right to exit on your terms.
That's exactly who I built Praxis Deal Co for.
I'm Clive Kreft. I work exclusively with founders of SaaS, Agency/Services, IT/Tech-Enabled, eCommerce & Fintech businesses who are ready to exit with intention — whether that's cashing out at the right moment, funding your next venture, or simply turning one great chapter into the foundation for an even better one. Through The FORGE Method, I guide you from what is my business actually worth? to a clean, structured close that protects your number, your team, and what comes next.
No public listings. No generic valuations.
Just honest exits with integrity — for founders who know the smartest move they can make right now is the right exit
You built something real — recurring revenue, a capable team, a business that runs on code and contracts. Maybe you're exhausted and ready for a different life. Maybe you're sharp enough to see the window, take your chips off the table, and move on to something bigger. Either way, you've earned the right to exit on your terms.
That's exactly who I built Praxis Deal Co for.
I'm Clive Kreft. I work exclusively with founders of SaaS, Agency/Services, IT/Tech-Enabled, eCommerce & Fintech businesses who are ready to exit with intention — whether that's cashing out at the right moment, funding your next venture, or simply turning one great chapter into the foundation for an even better one. Through The FORGE Method, I guide you from what is my business actually worth? to a clean, structured close that protects your number, your team, and what comes next.
No public listings. No generic valuations.
Just honest exits with integrity — for founders who know the smartest move they can make right now is the right exit
You built something real — recurring revenue, a capable team, a business that runs on code and contracts. Maybe you're exhausted and ready for a different life. Maybe you're sharp enough to see the window, take your chips off the table, and move on to something bigger. Either way, you've earned the right to exit on your terms.
That's exactly who I built Praxis Deal Co for.
I'm Clive Kreft. I work exclusively with founders of SaaS, Agency/Services, IT/Tech-Enabled, eCommerce & Fintech businesses who are ready to exit with intention — whether that's cashing out at the right moment, funding your next venture, or simply turning one great chapter into the foundation for an even better one. Through The FORGE Method, I guide you from what is my business actually worth? to a clean, structured close that protects your number, your team, and what comes next.
No public listings. No generic valuations.
Just honest exits with integrity — for founders who know the smartest move they can make right now is the right exit
——— The Process
——— The Process
Simple. Structured. No surprises.
01 — Know Your Number
We start with an honest valuation of your business using real market comps and niche-specific benchmarks — not a generic formula. You'll know exactly what your business is worth before a single buyer conversation happens.
02 — Get Buyer-Ready
We close the gaps buyers use to chip your price — founder dependency, messy financials, thin documentation. By the time buyers look under the hood, you're ready.
03 — Meet the Right Buyers
No public listings. Your business is introduced confidentially to a curated network of pre-screened, qualified buyers who are actively looking for businesses like yours.
04 — Negotiate With Confidence
We sit on your side of the table. We review every offer, structure the deal to protect you, and make sure what you sign is something you can live with long after close.
05 — Close Clean. Move Forward.
We manage the finish line so nothing falls through the cracks — due diligence, closing checklist, transition plan, and a clear path into your next chapter.
From first conversation to a clean close, you're never navigating this alone.
Simple. Structured. No surprises.
01 — Know Your Number
We start with an honest valuation of your business using real market comps and niche-specific benchmarks — not a generic formula. You'll know exactly what your business is worth before a single buyer conversation happens.
02 — Get Buyer-Ready
We close the gaps buyers use to chip your price — founder dependency, messy financials, thin documentation. By the time buyers look under the hood, you're ready.
03 — Meet the Right Buyers
No public listings. Your business is introduced confidentially to a curated network of pre-screened, qualified buyers who are actively looking for businesses like yours.
04 — Negotiate With Confidence
We sit on your side of the table. We review every offer, structure the deal to protect you, and make sure what you sign is something you can live with long after close.
05 — Close Clean. Move Forward.
We manage the finish line so nothing falls through the cracks — due diligence, closing checklist, transition plan, and a clear path into your next chapter.
From first conversation to a clean close, you're never navigating this alone.
Simple. Structured. No surprises.
01 — Know Your Number
We start with an honest valuation of your business using real market comps and niche-specific benchmarks — not a generic formula. You'll know exactly what your business is worth before a single buyer conversation happens.
02 — Get Buyer-Ready
We close the gaps buyers use to chip your price — founder dependency, messy financials, thin documentation. By the time buyers look under the hood, you're ready.
03 — Meet the Right Buyers
No public listings. Your business is introduced confidentially to a curated network of pre-screened, qualified buyers who are actively looking for businesses like yours.
04 — Negotiate With Confidence
We sit on your side of the table. We review every offer, structure the deal to protect you, and make sure what you sign is something you can live with long after close.
05 — Close Clean. Move Forward.
We manage the finish line so nothing falls through the cracks — due diligence, closing checklist, transition plan, and a clear path into your next chapter.
From first conversation to a clean close, you're never navigating this alone.
——— Why Founders Choose Praxis Deal Co.
You didn't build this business to hand it off to someone who treats it like a line item.
We understand every deal is different. We're deal partners who respect what you built, protect who you built it with, and move at a pace that makes sense for your life — not ours.
Your legacy matters. We take the time to understand what your business actually means before we talk numbers.
Your timeline is yours. No pressure, no artificial urgency — the process moves when you're ready.
Confidentiality is non-negotiable. Your team, your clients, and your competitors don't need to know you're exploring an exit.
Straight talk, always. No fine print, no hidden agendas, no surprises in diligence.
Simple process, serious results. We handle the complexity so you can stay focused on running your business until the day you don't have to anymore.
This is one of the biggest decisions you'll ever make. It should feel that way — not rushed, not transactional, and never like you're just another deal on someone's pipeline.
——— Why Founders Choose Praxis Deal Co.
You didn't build this business to hand it off to someone who treats it like a line item.
We understand every deal is different. We're deal partners who respect what you built, protect who you built it with, and move at a pace that makes sense for your life — not ours.
Your legacy matters. We take the time to understand what your business actually means before we talk numbers.
Your timeline is yours. No pressure, no artificial urgency — the process moves when you're ready.
Confidentiality is non-negotiable. Your team, your clients, and your competitors don't need to know you're exploring an exit.
Straight talk, always. No fine print, no hidden agendas, no surprises in diligence.
Simple process, serious results. We handle the complexity so you can stay focused on running your business until the day you don't have to anymore.
This is one of the biggest decisions you'll ever make. It should feel that way — not rushed, not transactional, and never like you're just another deal on someone's pipeline.
——— Why Founders Choose Praxis Deal Co.
You didn't build this business to hand it off to someone who treats it like a line item.
We understand every deal is different. We're deal partners who respect what you built, protect who you built it with, and move at a pace that makes sense for your life — not ours.
Your legacy matters. We take the time to understand what your business actually means before we talk numbers.
Your timeline is yours. No pressure, no artificial urgency — the process moves when you're ready.
Confidentiality is non-negotiable. Your team, your clients, and your competitors don't need to know you're exploring an exit.
Straight talk, always. No fine print, no hidden agendas, no surprises in diligence.
Simple process, serious results. We handle the complexity so you can stay focused on running your business until the day you don't have to anymore.
This is one of the biggest decisions you'll ever make. It should feel that way — not rushed, not transactional, and never like you're just another deal on someone's pipeline.